The core competitiveness of mobile healthcare is not on the product, but on the back-end service. If the backend service can't keep up, no matter how good the product is, it will be difficult for users to continue to use it. The fundamental reason for doing a good job is the medical staff at the back end, so mobile medical care is finally a circle of doctor resources. However, as analyzed in previous articles, it is difficult for Chinese doctor resources to be truly circled for mobile medical services because of China's special medical system.
Doctors in large public hospitals in China are very busy and have no incentive to pay fees. Their willingness to participate in mobile health care is not high. In addition to the tools that can expand their business or effectively reduce operating costs, the willingness to truly serve users online is low. Doctors in small and medium-sized hospitals are often lacking in accessibility, and the accessibility of their services is very easy. Users do not have to go online to find their services. Therefore, it is difficult for China's mobile medical care to truly enroll in effective doctor resources.
In the context of the difficult resources of doctors, where is mobile medical care going to get high-quality doctor services?
One approach is to hire a doctor to open a hospital and clinic directly. The main goal of such medical institutions is to open up online and offline resources. From the very beginning, offline institutions have been used as resources for online services. This is more of a giant's gameplay, which requires a lot of money and resources to match, obviously not suitable for a large number of entrepreneurial companies. Another approach is to transform and advance the existing system and slowly change the current medical service model through training and services. For example, provide grassroots doctors with standards and specifications and train them. But this method will be slower. For the current startups, it is obviously difficult to solve the thirst.
Before moving on, you must go back to the mobile medical buyer to understand why doctor resources are difficult. Due to the long-term weakness of China Business Daily and the nature of savings in medical insurance, the Chinese market has long lacked effective medical control institutions. Therefore, as the most effective medical control tool, mobile medical care has long lacked institutional payers. Although personal needs are real, it is obviously very difficult to expand the market through personal pay. In the absence of a payer, mobile medical care is clearly unable to expand effectively in China. So from this point of view, even if you can circle the quality of doctor resources, it is difficult to interface with real market needs.
Therefore, the path that mobile medical care can take now in China must be a heavier road that is tightly integrated with offline. Close integration with the offline can not only effectively solve the payment problem, but also solve the problem of lack of service providers. Nowadays, more and more mobile medical companies are aware of this problem after they enter the clinic. However, even after entering the clinic, you will encounter problems with the payer and the service provider.
The current model of mobile healthcare may be developed in two layers: the first layer is around the diagnosis and treatment, and the second layer is around health management. Since most of the diseases that require outpatient clinics are small and chronic, not acute and serious, they can be solved by small and medium-sized medical institutions. Therefore, doctors who cut into these small hospitals after diagnosis will be easier for users to accept. Doctors in large hospitals are too busy to provide uninterrupted post-diagnostic services to hundreds of patients at the same time. At the same time, in order to reduce the possible risks, mobile medical companies still need to introduce some standards and specifications to provide users with help to do health management to better rehabilitation and treatment.
Through these two services, mobile healthcare can slowly advance at least in the moment. Through the offline small and medium-sized hospitals to enter the post-diagnosis, the online service for patients is tied to the offline, mainly for those who are chronically ill and urgently need rehabilitation. The needs of these people are very clear. If they can effectively provide standardized services and can pass part of the expenses into medical insurance through offline, the acceptance of users will be significantly larger, and the requirements for doctors are not high, ordinary The doctor is fully qualified. By the time the doctors who passed the extensive training gradually entered the market, the services needed for mobile medical services were truly established. However, the problem of the payer is still to be solved. If the commercial insurance has not been able to grow, the development of mobile medical care still faces a big bottleneck.
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