At the end of 2016, "The Beer Daily" reported "Let's Eat Beer" and Protect the Earth, a San Francisco-based startup, ReGrained, who plans to make a grain of barn, a by-product of brewing beer.
Recently, the editors are very happy to see their dreams become a reality. ReGrained introduces the first innovative SuperGrain+ cereal bar series.
These cereal bars are non-GMO products, using natural and organic ingredients and available in three flavors - Honey Cinnamon IPA, Chocolate Coffee Shi Tao and Blueberry Sunflower Seed Sai Song. Each cereal bar contains 4 grams of fiber and 4 grams of protein, but only 8 grams of sugar and 160 calories.
As you can see from the company's official website, 12 grain bars are priced at $25. The premium for the product may be their registered patented SuperGrain+ flour.
The process of brewing beer makes the sugar in the grain disappear, but it leaves the protein, fiber and a lot of micronutrients. ReGrained retains the nutritious portion of the grain and uses patented technology to make it SuperGrain+ flour.
Then, they integrated SuperGrain+ into each product for consumers to enjoy. What's more, the product uses sustainable packaging, and even if it is discarded, it will not have a negative impact on the environment.
According to a new survey by the non-profit organization ReFED, the number of start-ups engaged in food waste manufacturing products has increased dramatically in recent years. ReFED believes that “it was once considered a 'waste' and is now seen as a generator of assets and income; as companies begin to track, measure and understand the loss and waste of food, the economics of food waste are beginning to become more Attractive."
According to media reports, the United States produces 6 billion gallons of beer a year and discards about 36 billion tons of grain. Some of them have become feed or fertilizer, but the vast majority are directly thrown away. Therefore, this "turning waste into treasure" business may just begin.