The tea industry chain in China mainly has several aspects. One is the retail form of mass consumption, which is mainly the basic functional tasting of tea; the first one is the health functional product, that is, the tea health product mainly consisting of tea extract; the other is the “tea ceremony†route that is based on culture as the touch point; Sometimes it is the most popular and popular tea chain that uses tea as a concept.
"Ritual Tea" is a model that is most similar to Chinese tea culture. So what is a tea culture brand? This is actually a question that many tea brands are thinking about. How to turn tea into a culture and become a cultural symbol or even a symbol of a geographical culture has become a primary issue. For example, “red wine†will think of France, saying “car†will think of Germany, and “watch†will think of Switzerland. And what about Chinese products? We want to make “tea†and “tea culture†a kind of logo. What should we do?
Chinese tea brands should bear in mind that it is difficult to create a brand for their own company without the brand of Chinese tea. Lipton is the first to create the "English black tea" geographical coordinates of the brand. First of all, through the dissemination and protection of its own brand of carriers.
Our company needs to make full use of geographic coordinates.
1. Establish a unified tea standard.
Conditions can refer to the following indicators suitable indicators of odor and taste 0, odorless and odorless color <10 degrees, transparent non-emulsion turbidity <5 degrees visible substances may not have PH value <6-7
Total hardness <15G
Total iron <0.1 mg/l total residual chlorine <0.1 mg/l To establish the appropriate technical indicators, this is the real protection for the tea industry. Establishing the protection of tea varieties is the real protection of the entire industry.
"Ritual Tea" is a model that is most similar to Chinese tea culture. So what is a tea culture brand? This is actually a question that many tea brands are thinking about. How to turn tea into a culture and become a cultural symbol or even a symbol of a geographical culture has become a primary issue. For example, “red wine†will think of France, saying “car†will think of Germany, and “watch†will think of Switzerland. And what about Chinese products? We want to make “tea†and “tea culture†a kind of logo. What should we do?
Chinese tea brands should bear in mind that it is difficult to create a brand for their own company without the brand of Chinese tea. Lipton is the first to create the "English black tea" geographical coordinates of the brand. First of all, through the dissemination and protection of its own brand of carriers.
Our company needs to make full use of geographic coordinates.
1. Establish a unified tea standard.
Conditions can refer to the following indicators suitable indicators of odor and taste 0, odorless and odorless color <10 degrees, transparent non-emulsion turbidity <5 degrees visible substances may not have PH value <6-7
Total hardness <15G
Total iron <0.1 mg/l total residual chlorine <0.1 mg/l To establish the appropriate technical indicators, this is the real protection for the tea industry. Establishing the protection of tea varieties is the real protection of the entire industry.
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