Scorpion's sales increase in wages is still 30%

“The labor cost alone has risen by about 30%.” Fu Zongxian, general manager of Shanghai Wufangzhai Restaurant Co., Ltd. told the “First Financial and Financial Daily” yesterday that the salary standard for the factory in previous years was one package. Only a dime for a dime rose to a dime of three cents this year. At the same time, the sales volume of the dumplings is also more than a year.

The economical effect of the holiday in the Dragon Boat Festival has also attracted new rivals in the traditional industry. Some western-style pastry companies and ice cream chains have begun to test the water.

Enterprises are happy and worried. “We now have a production base in Jiaxing, and there are 1,000 workers who are bonded.” Liu Yue, deputy general manager of Brand Management Department of Zhejiang Wufangzhai Industry Co., Ltd., told reporters.

Due to the technological relationship, currently the handicraft industry is still manufactured by hand. An average skilled worker can pack more than 1,500 pieces of rice dumplings per day, and dumplings manufacturers often use piece-rate wages. As labor costs rise, the wages of the coerced workers will rise.

At the same time, the price of glutinous rice, the main raw material of wolfberry fruit, is also rising. According to the current market, the specifications of the dumplings are generally estimated at 130g and 160g. On average, each dumpling needs to use about 100 grams of glutinous rice. In mid-April last year, the price of a first-grade glutinous rice was around RMB 6/kg, which has now exceeded RMB 7/kg. Fu Zongxian said that in addition to glutinous rice, raw materials such as red beans, red bean paste and egg yolk are not cheap.

"This year, the market price for dice has risen by about 20%," said a person in charge of the group buying company. "But our sales this year have probably risen by 15%."

Unlike many fast-moving companies that are trapped in rising costs, they may be relatively calm. Because, scorpions sell better every year.

“The economic benefits of the Dragon Boat Festival holiday came out.” Fu Zongxian said that despite the increase in costs and prices, sales this year are very good.

Liu Yue also said: "Since the Dragon Boat Festival has become a small holiday, our sales increase by 30% annually."

While sales growth has brought good profits to enterprises, it has also caused troubles. The shortage of manpower is testing blind enterprises. “Now all of our workers are not on the job,” said Liu Yue. “We need to hire new employees to train them on a temporary basis. Recruiting workers is a problem under the current circumstances.”

In fact, in order to break through this bottleneck, Zhejiang Wufangzhai began developing R&D machinery several years ago. Currently, prototypes have been developed. "But under the current technology, the machine package is not as compact as the manual package, and the technology is not yet complete." When it was time to launch a machine that meets the industrialized production, Liu Yue said that he could not say it. This means that in the case of sales that are better than one year in a year, the human problem will become a heart disease for the blind enterprises.

Holiday economy has attracted new rivals. The formation of the Dragon Boat Holiday holiday economy has also brought new rivals to traditional dice businesses. Some western-style pastry companies and ice cream chains have started to try this traditional food.

85 degrees C. Since the small-scale trial of water mattresses last year, this year has begun full-scale promotion, and it is said that the current market reaction is not bad. “Our taste is still relatively traditional, but the Western-style confectionery chain needs a nurturing process to do this type of traditional food market,” said Yan Yanghan, head of public relations at 85 degrees C. “Although it is still far less than the Mid-Autumn Festival, the festival needs It has gradually begun to mature.” Even Starbucks, who cooks coffee, has not missed the Dragon Boat Festival. Last year, Starbucks's dice gift box was sold for 78 yuan in 10 packs, and 12 packs sold for 98 yuan this year. In addition, Italian ice cream chain Love Sicily also introduced ice cream dumplings.

However, compared with foreign mooncakes, the size of the Chinese wolfberry is much smaller, and many foreign companies are still watching. "Because the Dragon Boat Festival is not as mature as the Mid-Autumn Festival, the promotion period is short, so this product has certain risks." An ice cream chain insiders told reporters.

Another difference between the Dragon Boat Festival and the Mid-Autumn Festival is that the current dumpling consumption is mainly based on personal consumption, and gifts account for a large part of the consumption of mooncakes. “Our high-end gift boxes have less products, and there are very few over-packing problems in the dumplings,” said Liu Yue.

The person-in-charge of the above-mentioned group purchasing company revealed that with the strict control of the government's shopping card, many companies that originally purchased the card began to choose to purchase physical objects, which also contributed to the sales of the nephew as a welfare or gift.