When many Internet medical projects are racking their brains to think about how to get doctors out of the hospital to provide services to patients, one company has quietly walked into the hospital to help the hospital achieve Internet +, so that doctors willingly return to the hospital, leaving I lived with a doctor and successfully tied the "heart" of the dean.
Beijing Huiyi Online Technology Co., Ltd. is a medical Internet information service company. Its affiliated online medical APP is dedicated to creating medical “Tmall†and doing online video consultation in B2C mode. B refers to hospitals at all levels. In this model, hospitals at all levels enter the Huifei Online APP in the form of the hospital as a whole. The patient improves the medical records through the platform, uploads inspection, inspection, video and other related materials; selects the timetable to complete the appointment, and conducts real-time online with the experts one-on-one. Video consultation; experts provide advice and further arrange offline medical treatment. As a professional third-party Internet medical service platform, HuiMian Online APP provides technology and services for hospitals. Through the cooperation of both parties, it can realize “Internet+†for zero input from the hospital. In this way, it can be said that hospitals, doctors and patients benefit at the same time.
Hui Medical Online APP Hospital List Interface
Create medical "Tmall" and walk through B2C mode
He Yi, CEO of HuiMian Online APP, told the Arterial Network that the current situation in Chinese hospitals is the lack of Internet-based interaction between doctors and patients. The completion of some tasks that can be done using the Internet is a matter for each hospital in the future. At present, many light consultation companies on the market have proved that it is feasible for doctors to use the Internet to provide patients with some simple consultation services. However, the online doctor APP is going to take a different path - B2C mode. The platform built by the Hui Medical Online App, whether it is an online consultation or a reading, is not a doctor but a medical institution.
He Yi said that there are several reasons for choosing this model of medical institutions as the main body of service.
1. In the future, the pattern of medical services based on hospitals, especially public hospitals, will not change. Although many forms of practice, free practice, and doctors' groups have gradually emerged, this does not incite the hospital's dominant position in medical services. He Yi believes that in the future, a very important job of the hospital + Internet is to open up its own online consultation system. Just like the company will open its own customer service system, let the doctors conduct online consultations under the arrangement of the hospital and create for the hospital. Value creates value for patients.
2. In terms of doctor-patient interaction, the C2C model is the most common mode of consultation in Internet medical care. Doctors can register their existing consultation platforms and contact the patient directly to answer questions. Under large-scale subsidies, doctors can get their own income on these platforms, but most of this model uses doctors' private, fragmented time. He Yi believes that 70%-80% of the time for doctors is in the hospital, and the personal remaining time is limited. In the future, good Chinese doctors will eventually return to public hospitals. Their main time, energy and value for patients should be done in the hospital, not personally on the Internet platform or in private clinics. So building an Internet platform and using the doctor's fragmented time to provide services will be very hot in the short term, but in the long run it is not enough to prop up a sustainable business model.
3. For the hospital, the pain point of the hospital is: the small hospital has insufficient patients, and the patients do not trust these hospitals; while the large hospitals are overcrowded, there are also a large number of invalid treatments. What the hospital needs is a "high net worth" patient. What the hospital wants to do is a diagnosis and treatment that is truly in line with the hospital's intractable diseases. However, the current medical service system cannot complete the communication between doctors and patients and patient screening.
Since doctors have the enthusiasm to use the Internet, hospitals also have the motivation to participate in the Internet +, then the Huiyi Online APP will set up such a platform, through cooperation with the hospital, sign an agreement, let the doctor take part of the time during the regular working hours, put Go online for consultation and follow-up work.
Hospitals, doctors, patients benefited
The online medical APP has been launched since October 17, 2015. In the three months, it has received enthusiastic response from many hospitals. At present, 20 hospitals have signed an agreement with the platform, and 13 hospitals have opened the official network hospital. These include the Armed Police General Hospital, the Navy General Hospital, the Coal General Hospital, the First Affiliated Hospital of Tianjin University of Traditional Chinese Medicine, the First Affiliated Hospital of Zhengzhou University, Zhengzhou People's Hospital, Zhengzhou Children's Hospital, Hebei Provincial People's Hospital, and Guangdong Province. Hospitals, Shaanxi Provincial Cancer Hospital, Nanjing First Hospital, Hefei First People's Hospital and other large hospitals. It is reported that Hui Medical Online will cooperate with 400 large and medium-sized hospitals across the country to establish an official network hospital in the future, so that people can “see the doctor without leaving home†no matter where they are.
Moreover, in the absence of any promotion, the number of user appointments for the Huiyi Online APP is currently increasing by more than 10 cases per day.
To achieve this effect, He Yi believes that benefiting from the online medical APP can benefit hospitals, doctors and patients.
In hospitals, it can be said that the pain points of small hospitals and large hospitals can be solved. For small hospitals, Huiyi Online APP is a good communication platform that can attract more patients to the hospital. For large hospitals, on the one hand, doctors can be retained to allow doctors to focus more energy and work on hospitals. On the other hand, hospitals can also obtain more “high net worth†through doctors’ online consultations. patient. At the same time as the doctor's online consultation, the patient can be screened to select patients who are good at treatment in the hospital.
For doctors, they can use the Internet to get a legitimate income during business hours. He Yi said that the income that doctors get on the online medical app will not be lower than other platforms. Also, the doctor's fees are paid by the user. The Huiyi Online APP does not subsidize doctors. It is only when the hospital is just online that a clinic will be set up to facilitate the establishment of a reputation for the hospital.
Doctors and users conduct video consultations on the online medical app
For the patient user, the doctors provided by the Hui Medical Online App are all doctors above the level of the deputy director of the cooperative hospital. After the user places the order, they can choose the doctor they want to consult and make an appointment for the consultation time. During the scheduled time period, the user can directly conduct online video consultation with the doctor, avoiding the situation where the doctor's assistant answers the question. Moreover, the user can also send his own image data, case information, etc. to the doctor through the platform. Interestingly, the platform also set up a “waiting room†for users, and users can communicate with other users in the “waiting room†during the period before waiting for a video interview with the doctor.
Waiting room interface of Hui Medical Online APP
He Yi said that Huiyi Online APP has set up a separate online video clinic in the cooperative hospital, and will provide a full-time staff for each hospital. The staff will remind the doctors according to the doctor's schedule set by the hospital. Work in the office.
team introduction
It is understood that the Huiyi Online APP was jointly initiated by the listed company and Jiajia (stock code 300273), domestic well-known institutions and their management team, and industry veterans. In product development and technology research, the company has a high-quality research and development team of more than 100 people, composed of medical experts, programmers and software engineers with rich product development experience.
Hejia is praised by the industry as “the first anti-cancer in China†and is one of the leaders in the construction of oncology and medical resources. The development process of the past 20 years has made the company not only deeply deposited in medical technology, but also It also has great advantages for related medical diagnosis and treatment resources and data integration.
He Yi, CEO of Huiyi Online, is a Master of Science in Philosophy from the Graduate School of the Chinese Academy of Sciences and an EMBA from the China Europe International Business School. He has served as an officer of the Chinese Academy of Sciences, director of the Office of Continuing Education of the Graduate School of the Chinese Academy of Sciences, assistant to the dean, fund management director and vice president of China Merchants Investment Group, and deputy general manager of Mengdong Energy Holding Company.
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