Recently, the digital health startup accelerator Startup Health released the global digital health venture investment and financing report, pointing out that the medical market of the "silver family" user base has gradually become one of the most active areas.
Among the CES that just ended, there are some new projects related to the health of the elderly. According to the reporter's understanding, most of them are integrated into life around mobile health apps, services and tracking devices to solve the health problems faced by the elderly. Among the many projects, sensors track the elderly's walking balance, early urinary tract infections, and telemedicine as highlights by large multimedia.
Since the second half of 2014, the products for the "silver hair" have emerged one after another, and startup companies have emerged. Although there are many products on the market at present, the reporter found that there are only two or three kinds of data, such as Blood Pressure, heart rate and blood sugar. Relevant experts pointed out that although the data is useful, as a manufacturer of products, the measurement of the data must be based on the doctor's advice to be valuable.
According to the reporter, the main applications in the field of mobile medical services are: distance education and training, remote data collection, remote monitoring and management, collaborative diagnosis and treatment for medical technicians, disease and epidemiological transmission tracking and diagnosis and treatment, and chronic diseases. And health management support, etc.
In the past two years, mobile medical care has become more and more hot, such as Lexin Medical. In the past, it was a traditional ODM (Original Design Manufacturer), and now it is called a transformation to “Telemedicine Health Management Service Providerâ€. Since the second half of last year, all the traditional businesses have been stopped, and specialized in intelligent medical hardware products.
In line with the happy thoughts, Diantong Technology has also begun to adjust its direction. In 2014, it began to specifically turn to the mass market. It hopes to take advantage of the call center and software platform, and integrate the resources of the elderly, call centers and hospitals to build a platform. In the early stage, more products were prepared, and the data of the mining was feedback to the children in order to make the elderly form good health habits.
For the 50+ people's electronic products, although they belong to the age of pension, they are more focused on the concept of consumption. The competition in the fast-moving consumer goods industry is brand marketing, which is based on money. And now there are so many giants entering the industry, including Google, Samsung, and even Huawei.
Therefore, we use the product as a starting point to establish a WeChat communication platform for “children and parentsâ€. Target the target customer group directly to the "30-year-old" and "there are old and small" people. According to this common sense, the acceptance of digital products by the elderly requires a process. Therefore, the common idea of ​​such entrepreneurs is to focus on the "gift market, filial piety market" and push the products to the elderly through their children.
According to traditional thinking, I thought I was impressed by an old person, and the whole family was moved. Based on this, we conducted an investigation in Shanghai. When the elderly bought a product of about 1,000 yuan and took it home to make decisions, the family did not agree. Especially after the children get married, the old man does not have much right to speak. Then the problem arises: selling to children is more difficult than impressing the elderly.
According to relevant experts, children are more rational about digital products. For example, in terms of current products, if there is only a bunch of data and it is difficult to provide services, young consumers will not pay. If you want to make this market bigger, you need the brand first, and the second requires professional doctor resources.
As the year is approaching, mobile medical has hit the "family card", although the strategy of price reduction promotion has been proposed. But for medical products , can low prices shake the market? The author believes that the conclusion remains to be confirmed in the current situation.
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